The image of this poster makes you want to watch the movie because of the doll in the front and background of a girl screaming. This makes it scary/ creepy because the doll has a scary face.. and she might've done something to the woman in the background. Whereas the colour pallet makes it look dark and mysterious because of the all the dark colours used in the poster, such as: green, black and red.

1. Colour pallet: black, red and white (sometimes blue and green).

2. images are normally of a demon or a haunted house.

3. settings are normally of haunted / abandoned places.

4. most posters have: release date, cast, crew members.

5. props often include: axes, knives, balloons etc.