LO: To experiment with macro photography
Macro- Extreme close up photography
Monday, 9 July 2018
Thursday, 5 July 2018
Mock DIRT
Question 7
For the movie to make a video game links to the film could be they wanted people that enjoyed the film to enjoy the video game. Another reason is to promote the movie by making a video game. Ways to promote is by using adverts, posters etc. Also Mcdonalds advertised the lego movie by putting characters on cups to sell with happy meals.
Question 8
Blume and Katz argued that there are many uses and gratification the audiences gain from the media and these make the media successful. Personal identity, social integration, entertainment and surveillance are four types of uses and gratifications.
Video games offer entertainment. The Lego Movie game, like most games, allows the player to enter a frictional world that means they can escape from their everyday life. It allows players work their way up the levels they can feel the satisfaction of becoming inexpert player.
Question 9
The poster campaign for The Lego Movie follows the genre codes and conventions of film advertising.
The main poster with several cast members contains a tagline- the story of a nobody who saved everybody- that sums up the appeal of them film. in this case, the appeal is that the audience can follow an ordinary hero who is just like them and watch him triumph. This hero is designed to appeal to family audiences in that we can see both in the main posters his character poster that emmet look vulnerable and small and not in control of events- children can identify with this and their parents can too.
All the posters are brightly coloured and well lit to create strong visual images. This fits the conventions of the family animated films and connotes a lightness of touch that will appeal to family audiences
For the movie to make a video game links to the film could be they wanted people that enjoyed the film to enjoy the video game. Another reason is to promote the movie by making a video game. Ways to promote is by using adverts, posters etc. Also Mcdonalds advertised the lego movie by putting characters on cups to sell with happy meals.
Question 8
Blume and Katz argued that there are many uses and gratification the audiences gain from the media and these make the media successful. Personal identity, social integration, entertainment and surveillance are four types of uses and gratifications.
Video games offer entertainment. The Lego Movie game, like most games, allows the player to enter a frictional world that means they can escape from their everyday life. It allows players work their way up the levels they can feel the satisfaction of becoming inexpert player.
Question 9
The poster campaign for The Lego Movie follows the genre codes and conventions of film advertising.
The main poster with several cast members contains a tagline- the story of a nobody who saved everybody- that sums up the appeal of them film. in this case, the appeal is that the audience can follow an ordinary hero who is just like them and watch him triumph. This hero is designed to appeal to family audiences in that we can see both in the main posters his character poster that emmet look vulnerable and small and not in control of events- children can identify with this and their parents can too.
All the posters are brightly coloured and well lit to create strong visual images. This fits the conventions of the family animated films and connotes a lightness of touch that will appeal to family audiences
Thursday, 28 June 2018
Uses and Gratification
- Blamer and Katz researched how and why people select certain media products over other
- They came up with 4 main uses:
-Information
-Relationships
-Entertainment
-Identity
- Entertainment: offers distraction from the world.
- Personal identity: Helps us consider who we are; what ideas and values we identify with.
- Relationships: Find things we can share and discuss with others.
- Information: New information we want to know or take pleasure in knowing.
Monday, 25 June 2018
Thursday, 21 June 2018
Thursday 21st June
LO: To explain the effectiveness of the campaign; to analyse using uses & gratification theory
The Lego Movie:
Poster Campaign
Male as active construction worker Female as passive
Blue colour palette Blue colour palette
Masculinity- Basic high vis jacket
Femininity- Basic makeup,
Freckles and lashes.
Denotations- what it looks like/relates too.
Connotations- Things to be associated with the
The Lego Movie posters use stereotypes to create representations that appeal to the films target audience and are easily understood.
In this poster of Wyldstyle (Elizabeth Banks) her stereotyped denotations is very emo-sort of style because of her black, pink and blue hair. She also has the Hollywood celebrity effect on her eyelashes, lipstick and eyebrows; bright bold lips, dark styled eyebrows and long lashes.
LO: To explain the effectiveness of the campaign; to analyse using uses & gratification theory
The Lego Movie:
Poster Campaign
Blue colour palette Blue colour palette
Masculinity- Basic high vis jacket
Femininity- Basic makeup,
Freckles and lashes.
Denotations- what it looks like/relates too.
Connotations- Things to be associated with the
The Lego Movie posters use stereotypes to create representations that appeal to the films target audience and are easily understood.
In this poster of Wyldstyle (Elizabeth Banks) her stereotyped denotations is very emo-sort of style because of her black, pink and blue hair. She also has the Hollywood celebrity effect on her eyelashes, lipstick and eyebrows; bright bold lips, dark styled eyebrows and long lashes.
Thursday, 14 June 2018
14th June 2018
The Lego Movie Video Game
LO: To explain how vertical integration benefits companies; to analyse using uses and gratification theory.
5 Examples of recent films/video games releases:
The Lego Movie Video Game
LO: To explain how vertical integration benefits companies; to analyse using uses and gratification theory.5 Examples of recent films/video games releases:
- Super Mario bros
- Frozen
- Barbie
- Harry Potter
- Moshi Monster
Making money (profit maximised).
Familiarity.
Extends the pleasure of the film.
The game promotes the film, the film the game.
Thursday, 7 June 2018
The Lego Movie Tv Advert
Integration
What are the building blocks of success?
a brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products.
What did lego do right?
company brought in Phil Lord and Christopher Miller to create a genuinely funny and clever movie.
How has it laid the foundations for future access?
The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years.
How has it got heart?
They go to laugh, to cry, to get angry, sad and to experience the millions of shades of emotion that lie in between these broad categories.
How is it all about you?
We mentioned above the core theme of the movie: the difference between those who create and those who build, the difference between those who lead and who follow, and the difference between those who choose to be themselves or a part of something bigger.
How does it show that it knows its audience?
The Lego Movie has a very clear idea of who it’s speaking to. Film critics laud this movie’s ability to offer ‘something for everyone’, with a healthy dose of slapstick for the kids, cultural savvy for the teens, and scathing yet hilarious social commentary for the grown-ups. In other words, it’s nailed its content pillars.
What are the building blocks of success?
a brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products.
What did lego do right?
company brought in Phil Lord and Christopher Miller to create a genuinely funny and clever movie.
How has it laid the foundations for future access?
The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years.
How has it got heart?
They go to laugh, to cry, to get angry, sad and to experience the millions of shades of emotion that lie in between these broad categories.
How is it all about you?
We mentioned above the core theme of the movie: the difference between those who create and those who build, the difference between those who lead and who follow, and the difference between those who choose to be themselves or a part of something bigger.
How does it show that it knows its audience?
The Lego Movie has a very clear idea of who it’s speaking to. Film critics laud this movie’s ability to offer ‘something for everyone’, with a healthy dose of slapstick for the kids, cultural savvy for the teens, and scathing yet hilarious social commentary for the grown-ups. In other words, it’s nailed its content pillars.
The Lego movie exploits a
range of platforms. One way of this happening is the collaboration with
McDonalds, they made Lego cups referring to the movie with the characters on.
Children loved, they can use these on a daily basis for anything. Children love
these cups and they would nag their parents to go to be able to get these cups.
They would also use social media to get social influences to promote the movie.
They did this by viewers flocking to social media to praise the Lego-fied
commercial break. Despite it essentially being advertising within advertising,
it seemed that the public struggled to be cynical about it such a wonderfully
executed concept. The Lego Movie, which follows ordinary Lego construction
worker Emmet as he is dragged in to a quest to stop an evil tyrant, must be
hoping to repeat the success it has enjoyed in the US. They also put it on
social media.
Thursday, 22 March 2018
1. Who would you work in a group with? Leah and Keleigh.
2. What story ideas did you research? We researched 'Underage smoking'.
3.What story idea did you use for your main story?underage smoking.
4. What was the hardest part of creating a TV news story & why? Researching the facts because we didn't know if they was true or not.
5. Do you think your story followed professional conventions? Yes.
6. What did you like about your story?
2. What story ideas did you research? We researched 'Underage smoking'.
3.What story idea did you use for your main story?underage smoking.
4. What was the hardest part of creating a TV news story & why? Researching the facts because we didn't know if they was true or not.
5. Do you think your story followed professional conventions? Yes.
6. What did you like about your story?
Thursday, 8 February 2018
Planning my interview
- Question based around the 5w's
- Do not ask closed questions
- When they answer, stay quiet
- Positive body language and gestures
- Make eye contact
- Adding question to take inter view further
- What is the worst accident you've ever been in?
- How did you get in the accident?
- When did it happen?
- where did it happen?
- Who was you in the accident with?
Thursday, 4 January 2018
BBC School Report What Is News?
In 1973 Blumer and Katz came developed (the uses and gratification theory), arguing audiences consume media text for one or more of the four reasons.
- Information
- Entertainment
- Socialisation
- Surveillance
News= facts/information
BUT
Because the news you see on tv, online in newspapers is also a product that has to sell to a target audience it can also be entertaining and this may distract from facts.
FAKE NEWS
What is fake news?
Fake news is written to make people believe false things and grab peoples attention. intentionally misleading and deceptive, uses eye catching headlines to increase readership.
3 famous fake new
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