Homework

Questions about the Lego movie

Name the organisation that regulate the following media forms:

• Film - British board of film classification (BBFC)
• Tv and radio - ofcom 
• Advertising - advertising standards authority (ASA)
• Newspaper and magazines - independent press standards organisation (IPSO)
• Video games - video standard council rating board

Explain what a POSTMODERNIST film is. What features would it include?

They challenge the mainstream conventions of narrative structures or characterization. Typically the films also break down the divide between portrayals of genders,race,class,genre and time to create something that doesn't abide by traditional narrative. They contain different characteristics, Pastiche, imitates other texts and have a humorous take on society and culture. Hyper-reality,inability to distinguish reality from a simulation of reality. Intertextuality, where a type of media (film, TV, music etc) borrow another media and then make them their own.

The Lego Movie is a POSTMODERNIST film. Explain how the The Lego Movie fits this term.

The Lego Movie is a postmodernism film, as Emmet would be the damsel in distress and Wyldstyle as the hero. It also has mixture of genres as its Sci-fi, romance,animation and action. Batman also challenges the typical "superhero" as he is only there to look good not for a purpose of helping out. It includes Pastiche, the matrix as it imitates it, and where they have over priced coffee mick-taking Starbucks. It also includes hyper-reality as at the end of the movie is goes back to the real world and not in this fantasy world.

                                                                                                         22/9/18

There are THREE sections of the FAMILY TARGET AUDIENCE: kids who like Lego; parents of kids who used to play with Lego themselves; young cinema goers.

Explain how The Lego Movie appeals to each of them using the following areas:

Characters- The characters would appeal to kids as there is the character Unikitty, Emmet, Wyldstyle these would appeal to kids because they have simple roles and they are the 'happy' characters that kids like. It appeals to adults as there is a character called Ben who was an astronaut when the adults were young. Also to young cinema goers because of the celebrities who do the voices of the characters for example Chris Pratt.  

Narrative-

Settings-The setting would appeal to kids as there is a place called Cloud Cuckoo Land. It appeals to adults because   

Themes- 

What methods did they use to PROMOTE the Lego Movie and how did it target the different parts of the target audience? You should talk about the following methods:

Poster campaign- They would release different posters with the main characters on it every

 TV advertising- They had a whole advert made out of Lego, this would promote Lego and also the movie.This would be aimed at all 3 target audiences as all the categories watch TV.

Film Trailers- 

Social Media- They had a Facebook page where every week they had a "Fan of the week" and also a website that had a build your own character. They also got famous people on Instagram that have many kids or young cinema goers following them advertising the movie.

Merchandise- There were 17 Lego world sets, 16 collectible mini figures,The Lego Movie video game, school stationary and also sticker and activities book. These were mainly targeted for kids who like Lego.  

                                                                                                                   9/10/18

Explain why the TV Advertising campaign was so successful-The TV advertising was successful as it was different so people would remember it. It was also made up of completely Lego so people who liked Lego would also remember. 

Explain what SYNERGY is in marketing- Is the release of different products to promote and boost both. When two or more company join together to promote linked products across the media.

Explain how Lego used SYNERGY to promote the movie- They produced 17 world Lego sets, 16 collectibles mini figures, The Lego Movie video game, School supplies and sticker and activity book.

Explain WHY a film company would want to release a video game to tie in with a film- A film company would want to release a video game because it would help promote the film and also give people, who play video games, an idea on what the film will be about.

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Give the FOUR USES & GRATIFICATIONS that Blumer & Katz give accessing media.

Entertainment: Offers distraction from the world

Personal identity: helps us consider who we are; what ideas and values we identify with

Relationships: find things we can share and discuss with others

Information: new information we need to know or take pleasure in knowing

Analyse how the Uses & Gratifications of the Lego Movie Video Game are reflected in the cover.

Entertainment is reflected in the cover as it has an animated picture on the front, which means that the game is fiction so it is as if its another world for the players, this distracts them from reality. It

 also has personal identity as you can tell that Emmet is the ''hero'' as he is the biggest on the cover, Wyldstyle is the ''sidekick'' as she is behind Emmet, and President Business is the ''bad'' character as he is towering over them and has an angry expression. This is personal identity as people can connect and decide who they want to be as characters and find which one fits them best. Relationships are reflected in the cover as it's a video game there will be others playing it so they may be able to talk online and play together or meet up and discuss about it. Information as it gives the players an idea on what the film will be about and if they would like it or not.