Music Video

Monday 22nd of January 2018

LO: To research music video terminology and choose case studies.

Music Video Terminology


  • Narrative - The lyrics are often reflected within the story, a video that features a visual story that is easy to follow.
  • Performance- performance based music video shows the artist/ band performing. 
  • A performance montage-is where people perform in different places.
  • Concept- Follows a theme, but not followed by the artist.
  • Narrative: illustration-The video matches the song lyrics.
  • Narrative: amplification-same meaning of lyrics but put in different form.
  • Narrative: disjuncture-video doesn't match lyrics in anyway.

Narrative: disjuncture- Clean bandit ft julia michaels I miss you
Narrative: amplification- avicii ft rita ora lonely together

Monday 5th of February 2018

LO: Research music video style and representation 

Music Video Research

Name of artist: French Montana ft Swae Lee.
Name of song: Unforgettable.
Genre: Hip Hop.
Date song was released: 7 April 2017.
What the song is about: Being with someone that you can't forget.
Type of music video: Performance.
Describe what happens in the video: A group of people Dancing in Kampala, Uganda.
Who features in the video?: French Montana, Swae Lee, big group of african dancers young and old.
Normally, the artist is represented as:



 French Montana is usually seen with casual but posh clothes on, and wears gold chains and rings. As seen in the video he is wearing white clothes and a scarf wrapped round his head.

Swae lee is seen posh but wears also very casual. in the video he is also quite casual and colourful.











click here for the music video

click here for the lyrics

Monday 26th February

Name of song/artist: Chasing cars, snow patrol.
Genre: Britpop
Whats the song about: Getting to know someone, hoping they feel the same way about you, but feeling like you could live in those moments forever.
What you will do: Go to different locations of school and shoot different angles and mimic what the man does in the video
Location: Parts of school
Props: None
Costume/ makeup: Change of clothes/ dark.
















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