The Music Industry

Thursday 6th September 2018

LO: To identify and explain different music genres

• Pop
• Rock
• RnB
• Classical
• Indie
• Rap
• Hip hop
• Metal
• Drum & Bass
• J Pop
• Reggae 
• Country
• Jazz
• Blues
• Opra
• Dubstep
• Grime
• Techno
• Rave
• Electronic 
• Disco
• Punk 

Rock music

The stars within this genre typically have black hair, Dark makeup and dressed mainly in black.

They sound like they're shouting and screaming into the microphone and sometimes have guitar solos.
They usually sing about musical experimentation and/ or Drug relations.

Pop Music

The stars within this genre are usually very trendy and fashionable.

They sound more melodic and electronic. They use guitars/drums/piano.

They Usually sing about past/present relationships,Love and heartbreak.

Classical Music

They look/dressed very smart and formal. Example, Men would be in a suit and tie and women would be in an appropriate dress.

They mostly have brass instruments and piano, which makes it sound soft and usually calming.

Pop music

Target audience for this genre is usually younger and older people of both genres from about 6-21, but more female are targeted.

Magazines that feature this genre is seventeen, billboard, glamour, Q, Cosmopolitan, top of the pops, we love pop and Elle magazine. The radio station they are featured in is BBC radio 1, capital fm, heart and pirate fm.

https://www.youtube.com/watch?v=sQgd6MccwZc

Thursday 13th September
LO: To explore the terminology and genres of popular music magazines

• Typography: The style and appearance of the text.
• Layout: The way something is arranged/Laid out.
• Lexis: Chosen vocabulary.
• Colour palette: A range of colours used.
• Mis-en-scene: Props, light, costume, setting etc.

• Colour palette is varied but all mostly the same as they us pink, green, blue and some bits of white.
• All seem to be close up but some are half body images.
• The masthead is usually big at the top of the page in a thin font.
• The layout of the magazines are usually main image in the centre of the page and the information is on the bottom and side of the image.
• Mainly a mid shot.

• Colour pallette is mostly red and black.
• Medium close up shot and the artist looking grumpy and miserable.
• Masthead is small but the font is big and blocky.

• The magazines use different colours but they mainly have red, white and a bit of black.
• Images are mostly close up or of half of the body.
• Masthead is big and in all capitals.
• the image has the artist looking intimidating and threatening. Some images may refer to gangs and drugs.

Monday 17th September

LO: To identify and analyse a target audience using demographics and psychographics

Music magazines and audiences



Kerrang!

• This magazine has a target audience for males aged 16-40, as rock music is aggressive and the front page has a image of a middle aged artist holding a sword.
• The colour palette for this magazine is red and black, as these represent gothic as a lot of rockstars are gothic
• This magazine is targeted for people who may  play rock music as a hobby
• this is targeted for white people as in the magazine it only has one race in in it not a mixture
• This is targeted for people living in cities as they mainly have a large variation of music genre.
• This would be for people in a working class as usually middle/upper class have a more sophisticated music taste.
• The lifestyle category for this music genre is for cynics as they always seem to complain about life.

Identifying the audience

• Age 
• Location
• Religion
• Sexuality
• Income
• Race

Mass audience- This is a very large group of people of several million such as the audience for ITVs coronation street.

Niche audience- This is a smaller and more specific group of people. This might be an audience of well under a million music fans who watch a live concert BBC4.

Categorising the audience 

               Demographics                                                   Psychographics

               Age/Gender                                                        personality

               Race                                                                   Values

               Location                                                             Attitudes

               Employment status                                           Interests/Lifestyles

             

Thursday 20th September 

LO: To identify target audiences for a variety of music magazine genres and link to genre codes

Genre & Target Audience

• The target audience is both females and males 19-30.
• Colour palette is dull colours which doesn't make it appealing but the band on the front does.

• The target audience is males and females aged 17-30, with Justin Bieber being the front cover will be very appealing and popular to females.
• The blue and bright pink colour palette is sophisticated and mature.

• The Target audience is mainly males aged 20-40.
• Colour palette is very dull and quite boring.
• 
  

• The target audience is 20-30 mainly males.
• he's wearing a chain which shows its linked at money.

Mojo Magazine research

• Genre: Classic and modern rock, folk,country, soul to reggae and electronic
• Circulation Figures: 62,779
• Publisher:
• Target Audience:
• Examples Of artists Featured: Arctic Monkeys, Paul McCartney 

Monday 1st October 2018

Mojo Magazine

LO: To explore & define the magazines target audience

• Award wining.
• High quality articles.
• New and old artist but always popular.
• They feature classic and current music.
• "If you feature in MOJO you matter".
• The music expert.
• Their band value is high quality journalism.
• They have music across all genre; classic and modern pop, folk, soul, country to reggae, electronic and experimental.
• They prefer to have quality over popularity.

MOJO Audience

Have a fairly small circulation of about 68,000 and a readership of about 138,000. its audience is more niche than those for take a break or cosmopolitan which each have readerships of well over 1 million.

• demographic- 68% male
• Mean age 42
• ABC1 Profile 49%

Niche audience: A very specific target audience as opposed to a mass audience.

•  They are passionate and discerning individuals who love the good things life.
• A high disposable income.
• Likes to seek out the best modern music
• Worldly-wise and well-read people.
• believes vinyl is the most authentic music formats.
• Often listen to his favourite bands in the cars or at home with friends and family.
• They will pay to see live gigs and high end festivals.

Thursday 4th october 2018

MOJO: Uses & Gratifications

LO: To identify what audiences get out of music magazines

• Personal identity: Music magazines dress fandom of a specific audience, reinforce the readers sense of being a fan of an artist. Aspirational and iconic role models and legendary musicians. reinforce the readers values.

• Social interaction: music magazines offer news and gossip that might form the basis of real life conversations. MOJO has a section called mind blowers that is an article that may cause debate. the magazine follows a familiar format and offer regular consumption as a form of ritual (relying on a friend)

• Entertainment: Offer entrainment, pleasure, comedy, gossip, CD's and other gifts, striking visuals and attractive stars. Can offer escape into into utopian world of stars, celebrities and pleasure.

• Surveillance: Sense of being in contact with the world, giving information about the world of popular music. they offer 'what goes on' - short articles about music news and current affairs.

Monday 15th October 2018

MOJO: Cover analysis

LO: To analyse the cover of a MOJO magazine, linking it to genre and audience.

Baby boomer - A person born in the years following the second world war, where there was a temporary marked increase in the birth rate.

Diversification - The process of varying products.

Audience address- How the text speaks to the audience, and involves and influences them.

Discerning - Having or showing good judgement.

House style- A company's preferred manner of presentation and layout of written material.

Who are they?

• Dave Grohl - He is the lead singer of the foo fighters and the drummer in nirvana, who are a rock band.

• David Gilmore - A guitarist, songwriter and singer who was in Pink Floyd, a rock band who were around 165-2014.

• Nirvana - An american rock band. Old band 1987-1994.

• Lou Reed - American musical, singer and songwriter. A rock artist active from 1958-2013.

• Ian Dury - English punk rock singer-songwriter, an old artist from 1970-2000

• Sparks - American pop and rock band. 1967- present, but not current.

•  Cat Stevens - Folk,pop and rock singer-songwriter. 1965- present, but not current artists

• Elvis - Rock and roll, pop, country, blues singer. Active from 1953-1977.

Cover analysis:

• Shot type - A mid shot pf Dave Grohl (star vehicle).
• Colour palette - Grey, black, white and yellow.
• Artists/bands - Not current but very influential and most popular in 70s/80s.
• Masthead style - Modern san- serif block capital.
• Main coverline style - Serif block font, name is largest section.
• Minor coverline style - Same font style as the main coverlid, mix of block caps & sentence case.
• Puff - Red circular sticker claiming 159 reviews. Yellow free CD.
• USP (freebies) - A CD, 'Teen Spirit' - INTERTEXTUALITY link to Nirvana song.
• Placement of text - Placed around the main image, not covering the face. Main CL covers body only. 

Shot type - a mid shot of dave Grohl (star vehicle)

* Dave Grohl is the mid shot,  He is the lead singer of the foo fighters. They have focused it on his face and he has no facial expressions which shows he takes music seriously.

Colour palette - grey, black, white and yellow

* The colour palette used in this magazine are some bright and some dark colours which shows its modern. Whereas the artists featured are old, which also shows MOJO are a modern and old magazine company.

Artists/bands - Not current but very influential and most popular in 70s/80s.

* The artists featured are all old which also can be a target audience for the baby boomer generation as they would've listened to these artists as teenagers.

Masthead style - modern san-serif block capital.

* The masthead, MOJO, is a white serif font. MOJO stands for powerful, if not magical. This would appeal to the music fans that this magazine is aimed at. The san serif font has a curved edge which looks modern, which connotes to the content being up to date.

Main coverline style - Serif block font, name is the largest section

* The main cover line is block capital serif font. The font stands out and suggests the heavier side of music and the side of artists/bands you've never seen before behind closed doors. The block capitals connote to big strength and power, linking to the target audience whoa re usually male, as they are seen as strong and powerful.

Minor cover line style - same font style as the main cover lid, mix of block caps & sentence case

*The main coverlid has a mix of block caps and sentence case to show that MOJO is unique and it creates different content suitable for everyone. but it also shows it is original and unlike any other magazine.

Puff - Red circular sticker claiming 159 reviews. Yellow free CD.

*This just shows what is included in the magazine.

USP (freebies) - A CD, 'Teen Spirit' - INTERTEXTUALITY link to Nirvana song.
*They include freebies  to help promote the magazine and give more attention to it.


Thursday 1st November 2018

Representation

LO: To explore the concept of representation in music magazines.

Stereotypes

• Teenage girls
• Pink is their favourite colour.
• Wear revealing clothing.
• Moody
• Always on social media
• Care about looks

• Teenage boys
• Lazy
• Always playing video games
• smelly
• grumpy
• scruffy

• Men
• Strong/ stronger than women 
• tall
• Always think of sex
• Cant show emotion

• Americans
• Fat 
• Unhealthy
• Guns

• Lesbians
• Really short hair
• Dress as like men 
• masculine 

How is the artist portrayed?

Adele looks very fierce with a close up shot with minimal makeup and messy hair. This can show confidence and feel she can look less presentable and still be confident. Many people of both genders and ages of 16-45 will buy the magazine because she is referred as the "heartbreak superstar".


Monday 5th November 2018

Representation

LO: to create a magazine cover showing an understanding of representation






WWW- changed the colours well. Made it effective.
EBI- More text



Thursday 15th November

Music videos

LO:To research chosen case studies and how they are represented

• Performance- Artist (s) are singing, playing instrument.
• Narrative- Has a story line.
• Concept- Has no performance or narrative, usually animated.

• Illustration- Whats happening in the video links to lyrics.
• Amplification- No relation between lyrics and the video.
• Disjuncture- Has no relation to lyrics.

Music video research

Case study 3 Song 1

• Little mix.
• "Black magic"
• Pop.
• 2015.
• Song is about a potion that can make you fall in love.
• Narrative and aspects of performance.
• Little mix are at home and make a potion and then use it in school to make boys love them.
• Perrie Edwards, Leigh-Anne Pinnock, Jade Thirlwall and Jesy Nelson.
• The group are usually presented as very girly and stylish.
• In the video they are represented as sassy school girls.

In the video:







https://www.youtube.com/watch?v=MkElfR_NPBI 


Case study 3 song 2

• The Vamps
• "Somebody to You"
• Pop
• 2014
• The song is about how they want to mean something to someone.
• Performance and narrative.
• The Vamps and a group of girls are playing volleyball and football on the beach then demi lovato and the vamps perform at the end.
• Demi lovato, Bradley Simpson, James McVey, Connor Ball, Tristan Evans.
• The Group are usually represented as very chill pop singers also with good styles.
• They are represented as the same as what they are usually like.

https://www.youtube.com/watch?v=0go2nfVXFgA




Monday 19th November 2018

Terminology

LO: To explore media terminology used to analyse exam texts

See terminology page.



Thursday 6th December 2018

Analysis questions

LO: To analyse representation in music videos.

The Vamps- Somebody to You

• This is a performance video.
• This has some naturalism as they're performing on a beach.
• It follows pop genre conventions 
• Diegetic sound is used at the beginning at the beach with wave sounds.
• Editing matches the pace of the song.
• The narrative is linear and developed as it has a story line.
• The camera work is hand held and moves freely.
• It isn't saturation as its not black or white it is more natural colours.

Little Mix- Black Magic

• It is narrative with some performance.
• There is some naturalism as they are in a school.
• It follows pop genre conventions.
• Diegetic sound is used at the beginning of the music video when the bell rings.
• The editing matches the pace of the song because when there is a beat it can change to a different scene.
• The camera work is controlled and smooth.
• It promotes 'Beats' in the video as there are people wearing them.

The Vamps- Somebody to You

• The sexuality for love is assumed heterosexual/ straight, the boys are trying to get the girls attention.
• The values highlighted is being young and free.
• Race represented is white, english boys.
• Gender represented is male and female.
• The age is shown to be about 17-19 because typically of the fashion and clothes they are wearing around that type of year (summer).
• disability is not represented.
• Stereotypes used are the men are supposed to make first moves and trying to win the girl over.
• The artists represented as teenage boys.
• Girls in bikinis are shown as "attractive'.
• The message being sent out is when you are young, to enjoy your life and have fun

Little Mix- Black Magic

• The sexuality for love is assumed heterosexual/ straight, the girls are helping boys and girls fall in love.
• The ideas it celebrates is if you be yourself and people will like you for you.
• Gender represented is male and female.
• Age represented is teenage girls and boys as they are in school.
• Disability is not represented.
• Stereotypes used are is school being the place where people judge you. Boys only liking girls for their looks.
• The artists are represented as older girls between 20-25.
• being popular and wearing the most fashionable clothes is considered as "attractive".
• The messages being sent out is to do what makes you feel comfortable.

Thursday 13th December 2018

Exam practice

LO: To review representation of videos and practice exam style question.


Media terminology

• Similarities
• Primary colour and tonal plates are used.
• Real locations.
• Costumes are both relatable to demographic.
• Artists perform to the camera with the focus of the soundtrack.
• shots are straightforward relying on the stylised editing.

• Difference
• The Vamps have a more exotic location and lifestyle.
• Little Mix have a more relatable location.
• The Vamps have a realist narrative contract with Little Mix heavy stylist, cinematic mise- en- scene using CGI.

Representation 

• Similarities
• Mainstream of heterosexual love.
• Both have mainstream values of being popular 
• 'Tribe' source of support
• Both being young and reckless

• Difference
• The Vamps have stereotypical of male gaze, women to look good for men.
• Little Mix have female leads but attracted to attractive men.
• Desire and glamour are there for awareness of men, not the girls own interest.

Exam practice: 

Explain one way in which music videos use media language to differ from each other.

Refer to one example of contrasting media language in two music videos you have studied to support your answer.



I am going to compare The Vamps "Somebody to you" and Little Mix "Black Magic" to the mise-en-scene.

The Vamps have a more exotic location and are partying and playing music, which is a very stereotypical thing for teenagers to be doing.



Thursday 10th January 2019

Exam practice 

LO: Review representation of videos and practice exam style question


In Somebody To You by The Vamps and Black Magic by Little Mix, they both present different mise-en-scene. Somebody to You is more of an exotic location with teenagers partying with a lot music. It contrasts with a very cinematic and stylised mise-en-scene. Whereas with Black Magic it is a more relatable location giving it realism.



BBC radio 1 live lounge.

LO: to research the radio industry and BBC radio 1.


BBC operate §0 national radio stations, with the range of: Radio1, 1x, 2, 3, 4, 4e, 5 Live, 5 Live Sports, 6 and asian network. All are targeted at different audiences.

BBC operate over 40 regional radio stations.

BBC are funded by annual tv licence fees that every British households, companies and organisations have to pay using any time of equipment to receive or record live television and broadcasts.

The competition for PSB radio are commercial radio stations.

Heart radio- Targeted for everyone.
KISS- Targeted for teenagers and young adults.
Capital- Targeted for teenagers and young adults.
Classical FM- Targeted to people who like classical music, stereotypically older generation.
Pirate FM- Targeted for everyone.

You can listen to BBC 1 on phones/computers/tablets, radios.


Monday 14th January 2019

BBC radio 1 live lounge.

LO: to explore how BBC radio 1 meets its PSB remit and meets the needs of its target audience.

Public service broadcasting (PSB)- Refers to broadcasting intended for public benefit rather than to serve purely commercial interests. Communications regulator Ofcom requires that certain television and radio broadcasters fulfil certain requirements as part of their license to broadcast. All of the BBC's television and radio stations have a public service remit.

Radio 1 audience is addressed by presenters that are close to the age of their main listeners demographic of 15-29.

Radio 2 has a demographic of 35+, the music playlist and age of presenters represents this - ex radio 1 presenters who were on that station when the radio 2 audience were teenagers now present shows radio 2 such as Tony Blackburn and Steve Wright.

BBC radio 4 has an average demographic of 54, and the tone of the station reflects this in not only in the content, but also in public perception of being worthy and serious and the use of clear diction and formal language.

Radio 1:

• Entertain and range a broad of young listeners. 
• Target audience is 15-29
• Should support emerging artists - especially those from the UK
• Should provide a platform for live music.

Look at the radio 1 website: How have they met the remit to entertain and engage a broad range young listeners support emerging uk artists and provide a platform for live music.

They provide support for new music and emerging artists, they also play a range of music genres, their website also provides information about the latest sports. The images they use for the music videos are all very similar in which the artist is stood there performing. The colour palette is bold colours but very warm toned, but still attracts the target audience.

Convergence

Media convergence is a term that can refer to the merging of previously distinct media technologies and media forms due to digitisation and computer networking.

BBC radio 1: the live long can be accessed via the commercial platform of veto.

What advantage is there for (1) the BBC (2) Vevo (3) the audience?
The advantage for vevo is that they are a big company so they get a lot money. Once it is there you can re watch again and again.

The advantage for the audience is that it is quick and easy to access and there are no time limits.


Thursday 17th January 2019

Regulation 

LO: to explore how the BBC is regulated.

Plurality is ensuring there is a diversity of viewpoints available and consumed across and within media enterprise.

Appropriate scheduling is making sure that tv shows / films are put on the tv at times where it will fit the audience, e.g. kids programmes on before 9 o'clock.

• The broadcast will be targeted aged 14-19.
• It will be about best places to eat, up coming festivals and advice on relationships.
• It will be broadcasted after school when they're in the car on the way back from school or at home between 3:30-5. 
• It would be broadcasted in a studio because the right equipment would be there and it will be easy to interview people.
• Get people in who are therapists for relationships

Thursday 24th January 2019

Live lounge 

LO: To analyse the structure of the live lounge and the audience appeal.

The benefit of broadcasting two channels allows artists to be broadcasted across two of the radio platforms, either to a more niche audience or enabling a wider audience for a band.


Clara Amfo

Born in kingston upon thames.
Presenter for nickelodeon and CBBC.
Started off as a marketing intern at KISS FM.
Nominated as 'rising star' in 2012.
Joined BBC radio 1Xtra as a host of the weekend breakfast show and joined the MTV chart shows.
Went to host the live lounge doing both radio 1 and 1Xtra.


DJ Ace

Ace and Vis, known as The Troublemakers of Radio, are radio DJs and television presenters from south-east London.

They met whilst studying at the Brit school in London.

Known as Ace and Invisible (Vis), after winning a gold Sony Radio Academy Award for their lunchtime show on BBC Radio 1Xtra in 2004, the two later co-presented BBC Radio 1Xtra's drive time show from 4 to 7 pm on weekdays, before moving to the 4 to 7 pm weekend slot. They left BBC Radio 1Xtra in September 2012. They have also co-presented a show on the UK music channel Channel U.

What are the audience appeals of the live lounge? 

They get a large variety of artists, which will attract wider audiences. 

What can you access from the BBC radio 1 live lounge?

You can access the different platforms of BBC, weather, iplayer.

What artists are mentioned?

• Ariana Grande

What other live lounge products are there available?

Other live lounge products available are: annual 'BBC radio 1 live lounge' compilation that is released by sony CMG.