Uses and Gratification

• Blamer and Katz researched how and why people select certain media products over other
• They came up with 4 main uses:

           -Information
           -Relationships
           -Entertainment
           -Identity

• Entertainment: offers distraction from the world.
• Personal identity: Helps us consider who we are; what ideas and values we identify with.
• Relationships: Find things we can share and discuss with others.
• Information: New information we want to know or take pleasure in knowing.

Photography Challenge #1
LO: To experiment with perspective and composition

Giants & Monsters














Reflections




Jump!                                                                      

Hand stars















Ground level

















Frames

Thursday 21st June
 LO: To explain the effectiveness of the campaign; to analyse using uses & gratification theory

The Lego Movie:
Poster Campaign

Male as active construction worker                                                        Female as passive


Blue colour palette                                                                                   Blue colour palette

Masculinity- Basic high vis jacket 
                                                                                                                 Femininity- Basic makeup,              
                                                                                                                   Freckles and lashes.








































Denotations- what it looks like/relates too.
Connotations- Things to be associated with the


The Lego Movie posters use stereotypes to create representations that appeal to the films target audience and are easily understood.

In this poster of Wyldstyle (Elizabeth Banks) her stereotyped denotations is very emo-sort of style because of her black, pink and blue hair. She also has the Hollywood celebrity effect on her eyelashes, lipstick and eyebrows; bright bold lips, dark styled eyebrows and long lashes.

Monday 11th June 2018 

LO: To explore and develop creative techniques in photoshop

    

Colour Popping

  

Gradient fade

Liquify

Spot removal

14th June 2018

 The Lego Movie Video Game

LO: To explain how vertical integration benefits companies; to analyse using uses and gratification theory.










5 Examples of recent films/video games releases:

•  Super Mario bros
• Frozen
• Barbie
• Harry Potter
• Moshi Monster

Making money (profit maximised).

Familiarity.

Extends the pleasure of the film. 

The game promotes the film, the film the game.

The Lego Movie Tv Advert

Integration



What are the building blocks of success?
 a brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products.

What did lego do right?
 company brought in Phil Lord and Christopher Miller to create a genuinely funny and clever movie.

How has it laid the foundations for future access?
The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years.

How has it got heart?
They go to laugh, to cry, to get angry, sad and to experience the millions of shades of emotion that lie in between these broad categories.

How is it all about you? 
We mentioned above the core theme of the movie: the difference between those who create and those who build, the difference between those who lead and who follow, and the difference between those who choose to be themselves or a part of something bigger.

How does it show that it knows its audience?
The Lego Movie has a very clear idea of who it’s speaking to. Film critics laud this movie’s ability to offer ‘something for everyone’, with a healthy dose of slapstick for the kids, cultural savvy for the teens, and scathing yet hilarious social commentary for the grown-ups. In other words, it’s nailed its content pillars.

The Lego movie exploits a range of platforms. One way of this happening is the collaboration with McDonalds, they made Lego cups referring to the movie with the characters on. Children loved, they can use these on a daily basis for anything. Children love these cups and they would nag their parents to go to be able to get these cups. They would also use social media to get social influences to promote the movie. They did this by viewers flocking to social media to praise the Lego-fied commercial break. Despite it essentially being advertising within advertising, it seemed that the public struggled to be cynical about it such a wonderfully executed concept. The Lego Movie, which follows ordinary Lego construction worker Emmet as he is dragged in to a quest to stop an evil tyrant, must be hoping to repeat the success it has enjoyed in the US. They also put it on social media.