lego movie

The Lego Movie: Intertextuality
Thursday 26th April

LO: To explore the intertextuality of the Lego Movie

Summary of the plot is, Emmet an ordinary lego figurine who always follows the rules, is mistakenly identified as the Special. An extraordinary being and the key to saving the world. He finds himself drafted into a fellowship of strangers who are on a mission to stop an evil tyrant's plans to conquer the world.

Main message is to believe in yourself, and be creative.

Warner bros. characters in the film is: Gandolf, Dumbledore, batman,wonder woman, superman
Wild west, cloud cookie land.

Thursday 3rd May

LO: To explore the intertextuality of the Lego Movie

Postmodernism

Postmodern films often contain the following characteristics:

• Mixtures of many genres; challenge typical character roles etc (Comedy, Action, Animation)
• Pastiche: imitates other texts, humorous take on society/culture. The Matrix (film)
• Hyper-reality: makes the audience aware they are watching a movie.

Propps spheres of action

Thursday 10th May 2018

LO: To identify the target audience using demographics & psychographics.

• The movie targets a FAMILY AUDIENCE.

Three groups it could be split into:

• Young kids who play with lego

Young kids like playing with lego, it has different characters: Batman, Emmet and Wyldstyle etc so it interests them.

• Parents who played with it when they were younger.

The storyline of the matrix and references to Harry Potter.

• Young adult cinema-goers.

• Both Genders

Very stereotypical as the film seems more aimed at boys.

Main Characters:

Chris Pratt- Emmet

Elizabeth Banks- Wyldstyle

Morgan Freeman-Vitruvius

Will Ferrell- Lord Business


Monday 21st May 2018
LO: To explore intertextuality of the lego movie

Similarities between The Matrix and The Lego Movie.

• Locations: 2 worlds in The Matrix, 2 worlds in The Lego Movie. Only one real. The Matrix 

• Characters: Big evil robots attacking. A "special" hero with the ability to make whatever he wants to happen, happen (Neo and Emmet). A tough girl character who likes the hero (Trinity and Wyldstyle). The older, wiser, man who knows all the answers (Morpheus and Vitruvius).

• Themes/messages: The heroes must "die" near the end of the movie before they are the true hero, where Emmet dies and so does Neo. Neo means "new". 

• Narrative: Neo and Emmet don't believe they are the "chosen one". But when going around with the people that believe they are, they end up becoming the "chosen one". 

Evaluate the advantages and disadvantages of the intertextuality relationship between "The Matrix" and "The Lego Movie".

Advantages: 

• The Matrix is 20 years old. it is a film specifically for older people. Whereas the lego movie is a cartoon remake for younger children to understand. 

Disadvantages: 

• Younger people don't understand the storyline.
• Adults might not understand the references.

Thursday 24th May 2018
LO: To explore marketing and promotion of The Lego Movie; to link methods to the target audience.

Ways to advertise

• Posters/Billboards
• Adverts
• Trailers/Teasers
• Magazines/Newspapers
• Leaflets 
• Social networks
• Flyers
• Brand Partnerships
• Merchandise linked to the film

Synergy

Lego released some tie-in merchandise to go alongside the film.

• 17 Lego world sets
• 16 collectable mini figures
• The Lego Movie video game
• Range of school supplies
• Sticker & Activity books

Posters:

Lego movie premier: Warner. Bros took over Brixton Avenue creating an enclosed world with where young and old could play with Lego, play video games, all while surrounded by Lego walls and giant-sized Lego statues of the characters from the movie. In-N-Out Burger was the food of choice and one of the dessert stations served up block of chocolate fudge with small Lego candy pieces as the topping.















lego Movie had their own cups at McDonalds.

The TV advert was successful because no one had seen the film and it was the first thing to happen like that, so it had people talking about it.