14th June 2018

 The Lego Movie Video Game

LO: To explain how vertical integration benefits companies; to analyse using uses and gratification theory.










5 Examples of recent films/video games releases:

•  Super Mario bros
• Frozen
• Barbie
• Harry Potter
• Moshi Monster

Making money (profit maximised).

Familiarity.

Extends the pleasure of the film. 

The game promotes the film, the film the game.