Thursday 21st June
 LO: To explain the effectiveness of the campaign; to analyse using uses & gratification theory

The Lego Movie:
Poster Campaign

Male as active construction worker                                                        Female as passive


Blue colour palette                                                                                   Blue colour palette

Masculinity- Basic high vis jacket 
                                                                                                                 Femininity- Basic makeup,              
                                                                                                                   Freckles and lashes.








































Denotations- what it looks like/relates too.
Connotations- Things to be associated with the


The Lego Movie posters use stereotypes to create representations that appeal to the films target audience and are easily understood.

In this poster of Wyldstyle (Elizabeth Banks) her stereotyped denotations is very emo-sort of style because of her black, pink and blue hair. She also has the Hollywood celebrity effect on her eyelashes, lipstick and eyebrows; bright bold lips, dark styled eyebrows and long lashes.