The Lego Movie Tv Advert

Integration



What are the building blocks of success?
 a brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products.

What did lego do right?
 company brought in Phil Lord and Christopher Miller to create a genuinely funny and clever movie.

How has it laid the foundations for future access?
The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years.

How has it got heart?
They go to laugh, to cry, to get angry, sad and to experience the millions of shades of emotion that lie in between these broad categories.

How is it all about you? 
We mentioned above the core theme of the movie: the difference between those who create and those who build, the difference between those who lead and who follow, and the difference between those who choose to be themselves or a part of something bigger.

How does it show that it knows its audience?
The Lego Movie has a very clear idea of who it’s speaking to. Film critics laud this movie’s ability to offer ‘something for everyone’, with a healthy dose of slapstick for the kids, cultural savvy for the teens, and scathing yet hilarious social commentary for the grown-ups. In other words, it’s nailed its content pillars.

The Lego movie exploits a range of platforms. One way of this happening is the collaboration with McDonalds, they made Lego cups referring to the movie with the characters on. Children loved, they can use these on a daily basis for anything. Children love these cups and they would nag their parents to go to be able to get these cups. They would also use social media to get social influences to promote the movie. They did this by viewers flocking to social media to praise the Lego-fied commercial break. Despite it essentially being advertising within advertising, it seemed that the public struggled to be cynical about it such a wonderfully executed concept. The Lego Movie, which follows ordinary Lego construction worker Emmet as he is dragged in to a quest to stop an evil tyrant, must be hoping to repeat the success it has enjoyed in the US. They also put it on social media.