- Blamer and Katz researched how and why people select certain media products over other
- They came up with 4 main uses:
-Information
-Relationships
-Entertainment
-Identity
- Entertainment: offers distraction from the world.
- Personal identity: Helps us consider who we are; what ideas and values we identify with.
- Relationships: Find things we can share and discuss with others.
- Information: New information we want to know or take pleasure in knowing.
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